The fastest way to results
What is PPC Marketing?
PPC stand for pay per click marketing
Pay pre click marketing is most commonly used with google ads. I’m sure all of you have searched something on google to see the “ad” next to the results at the top of the page. When you advertise with google you can have your website show up here. When customers click on your website from this ad spot you will be charged for each click. Not all search terms will have the same cost per click as competition and bidding strategies play into how much each click will cost.
It is not as easy as just linking your website and running ads to your “top keyword” as this can be costly. You need to make sure that your landing page where the traffic will go once they click will answer the questions or fulfill the services that the potential customer is searching about. The conversion rate of the landing page is just as important if not more important than the keywords you choose to advertise on. That is why web design is critical to how well your ads produce. Our team specializes in making sure that all aspects of your pay per click ads will produce quality leads for the lowest cost.
How to choose what keywords to target
Rather than just go after the keyword that you feel will bring the best results you need to do research into what keyword will bring the best results at the lowest cost. That is why our digital marketing team will look for the most cost effective pay per click advertising strategy. By putting ourselves in your potential clients shoes we are able to think about the different ways they will be searching for your services and target those keywords.
We utilize long tail and extremely specific keywords to be able to get the lowest cost per click. This is how we are able to produce great results for our clients without breaking the bank. While being at the top of a search for “plumbers near me” is a great spot to be it might not be the most cost effective option. Being a the top of a search for “my toilet is spraying water like a bidet please helppppppp” might have a lower search volume, but the cost per click will be way lower and it very buyer intent. Obviously we do our research and that may not be the keyword to target, but you get the idea.
Pay per click cost strategy
In order to get the most out of your ads you need to make sure that the cost per lead will work for your business. While some businesses can pay up to $2,000 for a good lead others might want to be around $2 per lead. You also need to make sure that the page you are driving the traffic to is converting the traffic into leads.
Are PPC ads a waste of money?
At the end of the day Google is a business and they want to be as profitable as possible. They also want to deliver good content to people using its search engine so that they keep coming back. You need to keep this in mind when running your ads. Businesses will often think they don’t need a PPC advertising agency to handle their ads and run their own. Google will give you recommendations on the keywords you “should” advertise for. While yes these will bring in leads they will be very pricey since they recommend them to most businesses. Which leads to the common phrase of “Google ads are just a waste of money”. This is true if you don’t know how to take advantage of Google since they just want to make money. When you know how to leverage long tail keywords and cheaper buyer intent search terms to advertise on you can see great results and low costs.
